ETHICS

Business Ethics

Business Ethics

What is marketing?

Marketing is said to be an activity that involves identification, anticipation and then the act of satisfaction of those needs and want according to the customer's perception of quality (www.marketingteacher.com).

Vulnerability and Susceptibility

According to Brenkert, vulnerability is the ability or the susceptibility to be impacted or wounded. Vulnerability can be induced via natural means or man-made means. Susceptibility on the other hand is the ability or the disability to being capable of being impacted or affected by tangible or intangible means. It is indeed true that one who is vulnerable may also be susceptible but ...