European Garment Fashion

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European Garment Fashion

European Garment Fashion

This paper presents a comparison between Bottega Veneta Collection and Valentino Collection. Both of the firms are concerned with women's apparel. In contrast, the talented designers that have followed since have been devoted largely to outfitting young men, the so-called “urban” market. Italian women take great pride in putting themselves together - "la bella figura". To show off your best features is the idea, so to blend in you must strive to stand out, which might sound like an oxymoron. Once you get your mind around this however, you already know the secret.

They are only two of the many Italian fashion designers that manage to change the way people all over the world dress with their creations. If you look at your left, you'll see that they aren't the only ones. And the list keeps growing.

Events like the “Milan fashion week” and “Rome fashion week” are great occasions for Italian designers to show their work, and let fashion creators from all over the world find inspiration for their own creations.

Bottega Veneta has been rated the most prestigious women's luxury garment fashion brand by wealthy Italians who took part in a new survey by the Rome-based Luxury Institute. Valentino were ranked second, followed by Burberry, Calvin Klein, Carolina Herrera and Chanel. "This year's ratings indicate that wealthy women are highly discerning, perhaps to a fault," said Milton Pedraza, CEO of the Luxury Institute. "Wealthy women rate Bottega Veneta a rare gem in a world of apperal brands (White, 2009).

Both Bottega Veneta and Valentino have injected elements of their Italian cultural identity into their clothing designs. Both designers' innovations were praised by critics and consumers alike.

The traditional diamond structure of the painted argyle shares some of the diagonal lines of the intrecciato linen without completely mimicking it, ...
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