FASHION RETAIL

Marketing Intelligence

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Marketing Intelligence

Introduction

The importance of retailing is growing in the business landscape in UK and worldwide. Regarding the fashion retail sector, UK has always been the most emerging markets that attract buyers proceeding within and outside the UK market. According to a study by the international consulting firm AT Kearney, UK stood its place for the in the top 10 ranking for countries, which are most attractive for retail clothing and accessories. Nevertheless, you cannot be fully optimistic, because, in general, the historical success of ventures retailers in UK also has a worrying statistic. According to the Service for Micro and Small Enterprises, the mortality rate of public companies between 2000 and 2002 was 50.6% (Hines, 2005). In 2007, survey on the same topic, found that 22% of enterprises opened in the period 2003 to 2005 have not survived. Although, in general, there has been a significant increase in the rate of survival, the observed data by sector, it is clear that the situation of Trade (wholesale and retail) is critical, since 49.5% of closed companies belonged to this sector, while 38% were of the Services sector and 12.5% ??of Industry (Marciniak et.al, 2004, pp. 390).

Discussion

Given this scenario, the objective of this research is to identify the critical factors of management of fashion retail sector with respect to casual wear, focusing shops located in the different parts of the country. The rationale of this study is based on large retail growth mode general and, more specifically, the retail apparel in the world economy and national expressiveness in the fashion business are assuming in this scenario. Therefore, a study that addresses the main difficulties encountered by retailers segment certainly has relevance to the market, since it may contribute to understanding and minimizing these difficulties. As for the segment, the research proposes to approach the management of fashion retail sector in regards to casual wear.

The term relates to the casual style of clothing more sportive, urban use, which emerged in the last fifteen years. Experts of the Center for Technology Chemical and Textile Industry, casual fashion are a segment that emphasizes comfort and expression personal users. It is an outfit of the day-to-day, which includes various garments and accessories, clothes except holidays, or military uniforms and professional clothing formal. Regarding the spatial delimitation, were surveyed only retail stores located region, specifically those located in the reach of West and North Shoppers (Hines et.al, 2005, pp. 525).

According to Kotler (2000), any organization that sales to final consumers be it a manufacturer, a whole seller, or retail draws attention to the fact that there are retailers who sell products and others selling services. However, it should be noted that when retailers sell their products, they complement their activities adding services while service vendors end up adding products to get good results in their business. Accordingly, many have noted that many companies operate both wholesale, as in retail and retail companies consider those in which more than 50% of its ...