FOOTBALL AND THE MODERN MEDIA

Football and the Modern Media



Abstract

This report plays an essential role in understanding the role media plays in the football industry. The research gives a brief history of the media and its involvement in the football industry. The paper identifies the impact of media rights has on the football industry and how it has changed the sport into a business. The paper also outlines the major developments that have taken place over few years. Theories and concepts of the media are also discussed in the report. The paper also discusses the media structure of the football industry and how latest innovations for example social sites have influenced the fans, players and football clubs. The paper also provides a brief overview of how media has transformed a sport into a profit making industry. The report also outlines the latest media rights and the importance of media rights management. It also provides a broad overview of how the football industry, football fans and other media organizations impact on the output of media organizations.

Football and the Modern Media

Introduction

Media rights in professional football was, and perhaps is still, the most vital and integral source of income for several professional soccer clubs in many European countries. Much legislation and conversation was made in order to discuss, regulate and agree upon the ways that allowed rights to broadcast a football game television and how the revenue generated would be distributed to the clubs (Horne, 2006, pp. 39). According to many studies it can be concluded that collective selling is the most optimal and efficient theoretical model that can be used to sell the media coverage rights, however it is quite certain to say that the manner it is implemented is not a very optimal one, as it leads to lower results in regards to stadium audience and the income generated. Both of these factors do not meet the figures predicted by the manager. Moreover it is also argued that the participants tend to believe that television viewers consider the football championship as an entity, whereas the true concept of these championships refers to a sum of certain games.

Discussion

It is quite certain to say that the media industry can be considered to be highly concentrated system consisting of ownership performance that is often experienced under the profit driven logic present within an oligopoly market structure (www.articlecity.com). The conglomeration and concentration of media firms tend to encourage the production of content that results in the maximization of industry profit.

Concepts and Theories in the Study of Football and the Media

The growing popularity and fame of televised sports championships and events in the UK, has had significant and prominent effects on the sports leagues and broadcasting sectors. As a result of this many competition authorities have also shown adequate interest in the evolution and promotion of sports broadcast rights on in the UK. In the UK, most attention has been focused on the relationship between several countries' professional football league and ...