Future Trends in Advertising



Future Trends in Advertising

The future trends in advertising are very important to brand recognition in the marketplace. Brand recognition helps the consumer to identify a brand and is recognized for its stated brand attributes or communications. Branding is a marketing tool that is used to get a product and or service out to the general public. “Branding is a marketing technique that has the potential to take your business to the next level. It involves helping your clientele to form a recognizable association with your group. You may believe that only big corporations can successfully build a brand, but this not true. Small businesses and local organizations can enhance their marketing strategies and foster growth through the use of branding (Business and Law, 2009).” Companies must then find innovative way to reach the public with its products and or services. Companies must then look to the advertising trends of the future to compete in the marketplace.

Interactive media is a future trend in advertising that many companies will have to be mindful of when entering a advertising campaign. Interactive media is a form of collaborative media that allows for active participation by the person that is the recipient. Interactive media has the ability to offer different advertising options and will very useful for companies that are trying to get its brand out in the marketplace. Interactive advertising is the paid and unpaid presentation and promotion of products and services.

Many companies are now using outlets such as Facebook, Mysace, and Twitter to give these presentations of products and services to the audience of these sites. For companies branding its products and services on these type of sites must understand the target market that are on these type of site. Knowing who, what, when, where, and how this target market is viewing products and services that he or she many buy is importantto the future success of these companies. “While many companies are enticed by social media, most struggle to sustain successful initiatives, particularly when it comes to utilizing new mediums to mobilize their workforce. Companies recognize social media's potential as a powerful tool for internal communications and thus move forward yet fail to get the anticipated employee-participation levels (Business Week, 2009).” Launching this form of advertising involves showy marketing and therefore can be a risk for companies that this form of advertising may not work. That is why understanding who the target market is important to all future trends.

Future trends in the world of advertising will also include globalization. Globalization is the process that local, regional, and national business will have to become apart of when integrating on a global scale. Globalization effects trade, investments, and capital flow which will therefore have an effect on future trends in advertising. Companies will have to view closely how the global market is fairing and then decide what moves to make to keep up with the global market.

Understanding what works in these different markets will help companies to be ...