Global Strategic Marketing



Global Strategic Marketing

Executive Summary

Business Cashflow Solutions, Inc. offers small- and medium-sized businesses services that reduce accounting expenses, speed receipt of monies, and allow authorization and recovery of paper drafts.

Objectives

1. Total receivables of $38,000 in Year 1.

2. Monthly receivables of $3,000 by the sixth month of operation.

3. Minimum of 10% increase in receivables per month.

4. Receivables of $10,000 per month by the eighteenth month of operation.

Mission

Business Cashflow Solutions, Inc., offers small- and medium-sized businesses access to services that increase available operating funds by automating accounts receivable for more timely payment, and allowing merchants to accept paper checks with confidence.

As a service company, we pledge to our customers:

1. Exceptional value for all services rendered.

2. Timely response to questions and concerns.

3. Total honesty and integrity.

Keys to Success

1. Direct, person-to-person marketing.

2. Participation in professional business organizations.

3. Frequent follow-up and reselling the value of our services.

Company Summary

Business Cashflow Solutions, Inc. is a new company that provides "instant cash flow for small- and medium-sized businesses" and reduces expenses associated with accounting with the following services:

Pre-Authorized Checking: Insures that monthly payments are received on time and therefore reduces accounting costs.

Electronic Payments: Offers timely funds settlements and a built-in recovery for NSF items, thereby keeping accounting costs reduced.

Electronic Check Conversion: Converts paper check into an electronic item at point-of-sale, saving time and money while reducing the risks of NSF checks.

Electronic Check Recovery: NSF checks are submitted electronically via the ACH network, allowing fast and convenient collection of funds.

Telephone Checks: Allows merchants to accept checks by telephone or fax.

Start-up Summary

Our start-up costs come to $33,634. Start-up assets required include $5,885 in short-term assets (office furniture, office equipment, specialized printer, etc.) and $5,500 in initial cash to handle the first 6 months of expenses. The details are included in the following chart and table.

After planned owner investment of $10,000, you will find that we have $23,364 left to finance. The purpose of this plan is to secure financing for that amount.

Later in this plan, when you view the Balance Sheet, Cash Flow, and the Profit and Loss, you will notice that we have included debt and interest expenses based on an assumed $23,364 loan, financed at 9.5% for a 3-year term.

Start-up

Requirements

Start-up Expenses

License/Business Package

$19,990

Stationery etc.

$350

Apparel

$400

Insurance

$207

Computer (Internet, File Transfer)

$0

Color Inkjet Printer

$0

MICR Toner

$325

Copier Toner

$89

Software (Microsoft Office, Graphics, Internet Publishing, etc.)

$0

Miscellaneous Office Supplies

$200

Telephone Connections

$128

Setup Answering Service

$20

Pager

$40

Cellular Phone

$150

Web Site Hosting Setup

$25

Chamber of Commerce Membership

$325

Other

$0

Total Start-up Expenses

$22,249

Start-up Assets

Cash Required

$5,500

Other Current Assets

$5,885

Long-term Assets

$0

Total Assets

$11,385

Total Requirements

$33,634

Start-up Funding

Start-up Expenses to Fund

$22,249

Start-up Assets to Fund

$11,385

Total Funding Required

$33,634

Assets

Non-cash Assets from Start-up

$5,885

Cash Requirements from Start-up

$5,500

Additional Cash Raised

$0

Cash Balance on Starting Date

$5,500

Total Assets

$11,385

Liabilities and Capital

Liabilities

Current Borrowing

$23,634

Long-term Liabilities

$0

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$0

Total Liabilities

$23,634

Capital

Planned Investment

XYXY

$10,000

Other

$0

Additional Investment Requirement

$0

Total Planned Investment

$10,000

Loss at Start-up (Start-up Expenses)

($22,249)

Total Capital

($12,249)

Total Capital and Liabilities

$11,385

Total Funding

$33,634

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