GRACE INTERIOR DESIGNERS

Grace Interior Designers

Marketing Plan: Grace Interior Designers

The product offering

Grace is ready to offer its services to residential customers who want to design their homes as they imagined. The services are available in the United States as part of the expansion plan. A good, original and beautiful interior design is a combination of art and engineering specifics. It requires the designer of the project a sense of fine aesthetic perception, who can dictate strict conditions to create the most functional, simple and comfortable rooms.

Primary characteristics

Obligatory condition of our designers is the individual approach to each client. Grace ensures that it does not use standard blanks, as each case is viewed by small details that affect the final choice. In preparing the sketch, the designers take into account everything from family structure to a city apartment or country house. In addition, the designers at Grace also consider the nature of the office and the intended target audience of a cafe or store, and the climatic conditions of the area. The designers also take into account the noise levels, the immediate vicinity of competing organizations, and the quality of the interior design of their premises (Brooker & Stone, 2009).

A partial exception to this rule may be called cosmetic repairs, project facilities and design of rooms in houses type series. In these cases, our desire for perfection comes up against some objective constraints. However, in this situation, Grace offers its customers some ready-made finish. The designers are able to add the selected bright interior touches that make an apartment in a typical house one and only.

The specialists at Grace use a comprehensive approach to addressing the needs of the customer by embodying the most daring and original solutions to design and interior design of residential, public and office buildings. In addition to interior designing, Grace is ready to take on all kinds of preparatory and finishing work, as well as the choice of lighting, selection of furniture, decorations and other interior elements.

Discuss the product branding strategy

Grace refers to beauty, elegance, and charm. The objective of our interior designing services is to provide memorable and exquisite services to the clients, so that they feel surrounded by beauty and grace. As a result, the brand is named as Grace (Mitton & Nystuen, 2011). The branding strategy of the service is as below (Clifton & Ahmad, 2009):

Brand Identity

The brand identity of Grace incorporates a number of identity features. There is a lot of scope of the product, which the company offers. There is a trend in the US market that people want their houses, and offices to look elegant. As a result, people prefer to use the services of interior designers, so that they can make their premises beautiful without any efforts. The features and attributes of Grace interior designing are based on the skills and working habits of the designers. The designers ensure that each client get customized service. Moreover, the designers try to incorporate innovative methods to come up with new ...