Green Business Strategy

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GREEN BUSINESS STRATEGY

Green Business Strategy

Green Business Strategy

Part 1

In today's challenging economic climate it may seem like “going green” has lost its sense of urgency. This paper will explain how the opposite is actually true. The current economic downturn and the pressure it places on small businesses to cut costs, increase efficiencies and find new ways to improve productivity are exactly why green is more relevant today than it was a year ago. Oftentimes for businesses, there is confusion about what it means to “go green” and why it's important. Most of us would like to do our part on behalf of the planet, but that's not entirely why going green is important to business.

Summary

We are now confronted with serios enviromental problems.The best way to fight them is by knowing what causes them and to figure out the best comprimise solution for the earth as well as for the humans. In fact, many of the “greenest” businesses would argue, the reasons they have made investments to adopt more sustainable practices is to achieve increased profitability and revenue, as well as realize cost reductions for their business. This may not sound very green, but it is. The coauthor of the best-seller Green to Gold,

For small businesses, like large, going green can save real money. All too often companies look first to cut headcount to save money, but in many cases, they can cut resource use and expenses instead. Many times business owners have the idea that going green is an “all or nothing” proposition. This is definitely not the case.

In fact, this paper helps one to decide how one should think about greening their business and what specific steps they can take during the downturn. The “total cost” needs to be taken into consideration to ensure one finds the right solutions. If one has significant travel expenses incurred every month there are compelling ways to reduce those costs involving web conferencing, Voice-over IP (VoIP), and video meetings. If travel expenses are not significant for your firm there still may be some significant savings to be captured by adoption of a VoIP solution. Access to healthy food, housing, and drinkable water challenges nearly half of our species. However, evidence is mounting that organic agriculture can feed and provide income and sustainability to a growing number of the world ' s poor while also ensuring healthier ecosystems and more nutritious food. As one explores ways to adopt more environmentally friendly ways of doing business, focus on efforts and investments that give your business a competitive advantage. Often small steps can be seen as compelling by your customers. Making small steps toward implementing more sustainable business practices can help your business standout from its competitors and help give your customers another reason to keep doing business with your company. Similar to calculating the costs relating to your communications, it's important for businesses to think about how much overhead is being paid “house” employees and whether or not working remotely makes sense for your ...
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