HALFORD MARKETING STRATEGY

Halford Marketing Strategy

Table of Contents

EXECUTIVE SUMMARY3

Introduction4

Importance And The Use Of data in Their trading Strategy4

Marketing Objectives for Halford Company6

SWOT Analysis for Halford7

Target Markets10

Market Definition and Segmentation10

Target Market Segment Strategy11

Needs and Requirements12

Distribution Channels13

Competitive Forces14

Communications14

Keys to Success15

Distribution Channels16

Competitive Forces17

Marketing Plan Strategy18

Emphasise Service and Support18

Emphasise Relationships19

Expense Budget Summary20

Expense Budget by Markets22

Expense Budget by Type23

Expense Budget by Product25

Sales Forecast26

Sales Forecast by Product27

Measurement and Comparison28

Marketing Organisation28

Barriers29

Conclusion30

REFERENCES32

Halford Marketing Strategy

Executive Summary

Our scheme is founded on assisting a clearly defined niche market well. By having an identifiable market with accessible registers and related memberships, the management of The assembly believes we can exceed publishing commerce measures for alteration of promise subscribers. The task is to come to and announce the goal market. The scheme is to blend trying, direct posted letters, and group members solicitation to build circulation through both subscriptions and newsstand distribution. Multi-channel distribution principles will be employed. Each has a differing margin structure but the combination will maximise the potential reach of the auto parts.

New subscriptions are both experiment and newspapers based. Sampling will be finished to both known arts organisation members and to creative person mailing lists. Several of these databases are already available to The Group. "creative persons In enterprise" has get get access to to to a list of 100,000 creative person enterprise leaders. All will be sampled with the auto parts.

Halford Marketing Strategy



Introduction

A marketing design is the street chart that tour guides an organisation in its efforts to accomplish its objectives in its marketplace. Marketing plans should be specific to a particular brand or product or service category and should be consistent with the firm' overall strategic plans. A marketing plan should be updated as often as necessary, to ensure that current objectives, strategies, and tactics are consistent with organisational goals and the external environment. This frequency will vary, depending on the volatility of the marketing environment.

Importance And The Use Of data in Their trading Strategy

Halford Auto retailer's marketing strategy is based on the wealth of networking contacts that Kraig has developed during the years of his comprehensive involvement with the cycling industry. Kraig is adept to use his network contacts to generate interest in his accessibility as a freelance writer. His associates know his depth of knowledge as well as his understanding so they are adept to offer a glowing recommendations both for Kraig and his articles. The vintage saying "you rub my back and I'll rub yours" is quite unquestionable inside the two wheeler industry. If you have a positive connection with somebody they are usually eager to proceed out of their way to assist you. In conclusion, Kraig will use his contacts and the contacts of his associates as a way to get writing assignments.

Sample runs will be: 50,000 units on the first and second runs, 75,000 units on the second and third runs, and 100,000 units on the fifth and sixth units of 1997. All cost affiliated with these trying programs are encompassed in the advocating and promotion allowances for those ...