HEALTH CARE MARKETING

Essentials of Health Care Marketing

Essentials of Health Care Marketing



According to author marketing strategy can help you to achieve your marketing goals online by outlining the techniques and actions you can take to achieve your marketing objectives. A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience. This will enable you to use a mixture of new and proven marketing techniques rather than being scattered by the whim of new marketing trends. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan.The benefits of a planned marketing strategy are numerous (Eric, 2006).

Eric (2006) explores that business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them. All organisations will need to carefully time when their product reaches consumers; exact time of distribution will depend on the product or service being distributed. Such timing may have an environmental implication. Some products will need to reach the consumer shortly after production for example fresh food in order to retain freshness, taste or nutritional value. The fastest method of distribution may damage the environment. Conversely a more environmentally friendly method e.g. via canals may impact on speed of distribution and consequently quality of the product.

A method of distribution that combines speed with environmentally friendliness may increase distribution costs as some of these processes are still under development e.g. electric vehicles. In addition to the type of transport used for distribution, an organisation will need to review distribution techniques; For example timing deliveries so that they occur during off peak hours and do not contribute to congestion. Some organisations attempt to make fewer deliveries, whilst others promote concentrated products (e.g. fabric conditioner) as they increase the number of products that can carried in each delivery vehicle. Even if environmentally friendly distribution is not at the top of an organisation's list of priorities, government policies may elevate it to the top. Congestion charging and low emission zones have been introduced in the London. Apart from the obvious increase in costs ...