Health Care Services Marketing

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Health Care Services Marketing

Southern Baptist Hospital

To what extent did SBH research the needs of the audience prior to developing a marketing strategy?

Southern Baptist Hospital was alarmed upon learning that the hospital has declined its market share. It was most likely an option for them to engage in marketing strategies but has dismissed the fact because they were a non-profit organization. Their immediate decision to engage in advertising was their plan that they thought they should have done before. They resorted to that right now because they believe that, that was the answer to their crisis without ...
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