HEATH CARE SERVICES MARKETING

Heath care services marketing





How effective was the marketing research approach used by GSH to determine the potential demand for a fitness center?

Marketing Research involves in depth analysis and clear identification of the relevant variables that are involved. Good Shepherd Hospital carried out what we would term as a “preliminary research”. Marketing research would have identified the key variables in this case and would have moved to address them. The research step that was taken by Good Shepherd hospital was inefficient and did not cover any of the critical parameters which are required in order ...