IMPACT OF MODERN MEDIA ON ELECTIONS

Impact of Modern Media on Elections



Impact of Modern Media on Elections

Introduction

The Modern Media revolution is transforming business and the economy, leading to the creation of entirely new markets and transformation (and sometimes destruction) of old ones. Its consequences for politics are finer but similarly deep. New technologies, including principally the Internet but also advances in HD Television, in cryptography, in telecommunications, in the database & data-mining techniques, and other improvements, are not causing the radical and immediate change of politics as some expected. But they are obviously redesigning main regions of political activity, including political participation, electoral campaigns, and interstate relations. (Jamieson, 2009)

Thesis Statement

Just like many other fields, modern media has a very vital impact on elections and politics.

Discussion

There is much about elections that is thrilling, at least if one is a politically occupied national. The chance to do volunteer work in a campaign that one believes in. The chance to shake hands with a renowned contestant. The show and color of the nominating conventions. And, lastly, the suspense on election night as the names of the losers and winners are revealed. On the other hand, there is much about elections that the public finds boring. The long speeches. The negative campaigning that seems to get nastier and more prevalent with every election. The constant appeals for money for this or that campaign. And, finally, the sheer duration of the campaign seasons, which are longer in the United States than in almost any other democratic country and perhaps much longer than they need to be to ensure that the voters have sufficient information to make intelligent choices. (Comstock, 2008)

What separates the exciting from the boring is chiefly the presence or absence of drama, and that in turn helps to determine the amount ...