Information And Knowledge Management

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Strategic Information Analysis Report on Gucci

Table of Contents



Institution, Emergence and Development of Gucci to be a Multinational Corporate3

Strategic Information Requirements of Gucci4

Review of e-business Planning Activities and Strategic Information Systems6

Incorporation of the System6


Inconsistency in Medium8

Business Milieu8

Review of Customer Relationship Management and Knowledge Management Activities of Gucci8


Strategic Information Analysis Report on Gucci


The requirements for strategic information establish the information required by an enterprise to run and administer its business. Such requirements are strategic for the reason that they are at an escalated level of abstraction, far ahead of the facet emblematic to the IT analyst and espouse what managers wish to be familiar with or record regarding the operations. The main element is the way to arrange these requirements and the way to move ahead of the strategic level, not suitable for the IT analysts but appropriate for the managers, to a systematic level, best suited for the the information technology analysts but scarcely appealing for the managers. The broad purpose of information management is to grant access to the correct information at the suitable place and correct time. For information management that is technology oriented, computer based information systems are the basic channels to this part. From this perspective, information management emphasizes on the significance of the information technologies (Barnes, pp. 120-159). This is vindicated by the escalated extent of the integrity of information technology, the intricacy of its implementation, and the influential outcomes for an organization. Hence, inside an information system that is technology oriented, the facets which may easily be distinguished include; strategic employment of information technology, information technology management, and data management. Therefore, each and every organization, the corporate giants in particular, apart from merely maintaining their information system, further seek to adapt them in concordance with the modern patterns and contemporary standards, quite frequently.

Strategic Information Analysis

Decisions taken in businesses appear in every size and shape; large and small. The lesser it is called operational or tactical, the more it is called strategic (Hedberg, pp. 128). Tactical decisions are generally small and numerous based on adequate previous information on which a knowledge base is to be built. This is covered in the area of neural networks and data mining. Systems based on knowledge to make operational decisions may be mechanized by extracting the understanding of humans out of the cycle apart from the margins, for instance, credit scoring. Strategic decisions are generally sporadic, each having a great worth, based on just a slight proper previous information regarding related decisions for establishing a comprehension on and necessitating business verdict, and the correspondence of qualitative transactions. A pertinent example is a business acquirement. Knowledge based systems which assist in making strategic decisions support the individual taking decisions by means of boosting their discernment (Davenport, pp. 23-30.).

The reasons for the significance of strategic management include; it endorses learning and innovation, it realizes what data is pertinent for the purpose to ignore the rest, and it also boosts the understanding of humans instead of reinstating ...
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