INNOVATION AND CHANGE

Innovation and Change - Maersk Line

Executive Summary

Innovation Management is the systematic planning, management and control of innovation in organizations. Unlike creativity, which deals with the development of ideas, innovation management is also on the exploitation of ideas and their implementation in commercially successful products or services aligned. The management of innovation is part of the implementation of business strategy and may refer to products, services, production processes, organizational structures, and management processes. While product innovations aimed in general to satisfy the needs of customers better, process innovations tend to improve the effectiveness and efficiency of process oriented.

The concept of innovation management is traditionally based primarily on in-plant and industrial processes. In economic research currently being propagated but the inter-company innovation management aspects investigated and developed. The paper analyzes the Organizational Learning in the perspective of understand the concepts of change Learning Organization and Organizational Learning in relation to change organizational behavior. Some authors associate the concept of Organizational Learning to adaptive behavior by the organization (Adaptive approach), and others, linked to the ability of the organization to become and change (proactive approach). Moreover, who fall within the focus proactive, identify with it learning organization capable of promoting their own change and transformation. Organizational change is a complex phenomenon. Manager cannot just nod and make the wand like a magician planned changes. For any changes must be approached in a systematic and logical, if they are to have any realistic chance of success. To implement the changes, the manager must understand the steps mandatory for their effective implementation, as well as be able to deal with resistance workers. This paper would discuss the innovation and change in Maersk Line with respect to the theories of innovation and change management.

Table of Contents

Executive Summary2

Introduction5

Analysis of Maersk Line Operations6

The Flow of Information8

Track Shipments9

Consignment tracking10

A Two Management Network Flow11

Management Flows and Competitive Strategy12

Management Flow in Value Chain ??of Maersk Line13

Sourcing new ideas14

Effectiveness of the Current Approach15

Technological Advances16

Innovative Business Processes16

Recent Maersk Innovation17

The Green Ship of the Future project17

A Nanotechnology Project17

The Maersk Line X Leap project17

Organization's Innovation Strategy17

Energy-Efficient Transport18

Flow Management and Strategic Five Hot19

Conclusion21

Innovation and Change - Maersk Line

Introduction

Maersk Line is a Danish container shipping company with headquarters in Copenhagen. The company is 100% owned by the Danish consortium AP Moller - Maersk and the world's largest in transport of ISO containers. The company has over 600 ships available, with a total capacity of 1,900,000 TEUs. In July 2011, Maersk Line owned 198 ships.

Operators of freight transportation are forced today to ensure better control the flow of physical items. They are forced by competition and demand their customers, to ensure not only the storage, distribution and transport of physical shipments, but the final assembly, customization of products and their packaging. In parallel, customers (shippers and consignees) await transport operators, the providing status information routing and delivery of their consignments (Bollo, Frybourg & Stumm, 1994, 52).

To meet the needs of the market, operators are changing their structures and their networks (Colin, 1992, ...