INTEGRATED MARKETING COMMUNICATION CAMPAIGN

Integrated Marketing Communication Campaign

Integrated Marketing Communication Campaign

SECTION ONE: PRIVATE SECUIRTY GUARD COMPANY

Wy'East Security Firm (WSF) is a technology Security firm located in Portland, Oregon. The firm is lead by Richard Bloom, a seasoned attorney previously with (name omitted)'s e-group. WSF will service all needs generated by technology firms, with specialization on mergers and acquisitions and qualified stock option plans; and handles both start-up and established companies.

In addition to WSF's technology practice, we will offer public interest legal work at subsidized rates. The technology practice will allow the firm to be able to provide public interest organizations legal help at the cost of overhead. WSF is a limited liability company founded and lead by Richard Bloom.

Objectives

The objectives for WSF for the first three years of operation include:

To create a Security firm whose primary goal is to exceed customer's expectations.

To develop a client list that includes at least 20 companies, each with revenues of over $3 million.

To increase the ability to serve public interest organizations each year.

To be able to offer each year some legal services at a subsidized rate.

Mission

The mission of Wy'East Security Firm is to provide the Portland community with technological and public interest legal guidance. We exist to attract and maintain customers and to support the public interest community. When we adhere to this maxim, everything else will fall into place.

WSF is a Security firm serving technology companies and public interest organizations, and will subsidize its public interest work with local companies. WSF specializes in mergers and acquisitions as well as stock option plans, but can handle most legal needs for a technology company. The technology work will subsidize the company's public interest work which is billed out at the cost of overhead.

Company Ownership

WSF is a limited liability company, owned solely by Richard Bloom.

Start-up Summary

WSF's start-up costs will include all equipment needed for the home office, website creation, and advertising.

The home office equipment is the largest chunk of the start-up expenses. This equipment includes 4 computers, a fax machine, copier, cellular phone, office supplies, additional land line, a DSL connection, and office furniture.

Start-up expenses will also include advertising. Two methods is used: a content-only website and the Yellow Pages. 

Services

WSF will provide provide Security services to two different groups of customers.

Technology Security services. WSF will provide legal services to high technology clients, to both start-up companies and established firms. While the firm excels in mergers, acquisitions, and qualified stock option plans, we also have experience in almost any legal field that a tech firm encounters. These clients, billed at market rate, will subsidize the public interest clients.

Public interest Security. WSF will serve regional public interest organizations, with a concentration on environmental and civil rights organizations. For most public interest organizations, good legal help is expensive. By using technology clients to subsidize the cost of legal fees for public interest firms, WSF is able to make significant contributions back to the community.

Market Analysis Summary

WSF's customers can be divided into two groups, technology firms and public interest organizations.

Technology firms. New clients are likely to be from small technology firms or start-up ...