MARKETING COMMUNICATION CAMPAIGN

Marketing Communication Campaign of HTC Corporation



Marketing Communication Campaign of HTC Corporation

Overview of the Proposition of IMC Project

Integrated marketing communications is the concept of using four marketing communications based on common goals. According to the American Association of Advertising Agencies, IMC is a concept of marketing communications planning, originating from the need to assess the strategic importance of their individual areas of advertising, sales promotion, PR, etc. There are set rules and procedures that actually draft the communication strategy. It then depends on the company as how they mould that draft according to their product range. This paper aims to analyze the marketing communication campaign of HTC that was Founded by Cher Wang, Chairwoman in 1997, HTC has been ranked as the second best performing company in Asia by Business Week as well as also ranked number third in the global listing HTC mobile company produces powerful sets that actually cross technological boarders. HTC has proven itself as one of the most remarkable companies over the past years, and they have frown with the pace. HTC has brought products in the market along with the OEM. HTC is known for its innovation, and they have continuously been increasing the horizon of their products. The company is ambitious to its increase the capabilities of Smart phone technology. Ever since its establishment the company has had a strong Research and Development area.  HTC's product range offers easy-to-use solutions with wireless Internet availability anywhere anytime. It products offer the entire range of mobile multimedia resources. The company has produced dozens of HTC branded products all across the globe, has had a good reputation in the past in this industry. (www.htc.com). 

Industry

The current focus of HTC smart phone will primarily be UK. And later HTC will be covering the America and then Asia. (www.scribd.com) The Company will launch its product in the United Kingdom market initially, as the UK customers are their main focus at present. The placement will be done according to the set plan and keeping in view the preferences of the target market.

HTC will be highly benefited with the development of this strategy. Mobile phones have made our lives more paralyzed in this modern era, Uploading pictures while on the go, checking status, chatting with friends, checking departure and arrival time of trains and airplanes have made humans socialize even more. HTC can earn profit endlessly as they will implement this strategy, since the current market trends have shown a huge percentage of consumers using their cell phones to check the travel agent or airlines website for further assistance. HTC will also be implementing an application where consumers can check for their hotel reservations through their smart phones. Not only this, company will also develop an approach through which travel applications from smart phones will be at the tip of your hand. This is a new market and a highly rewarding one (www.simplyzesty.com)

HTC has stated last week that they are going to adopt a new global marketing strategy. In this strategy, all products will be HTC branded. Here, the company has actually adopted this policy to side line ...