Intercultural Communication

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Intercultural Communication in International Businesses

Intercultural Communication in International Businesses


The expansion of intercontinental trade, technological advances and the increasing number of companies dealing in the international scene have led to a dramatic change in the frequency, context and means by which people from different cultural backgrounds interact .

There are a number of reasons of poor intercultural communication that affected the international businesses. In this paper we are going to discuss these barriers of poor intercultural communications and their solutions. The solutions of cross-cultural requirements of international trade are increasingly considered a valid and necessary method in enhancing communication and interaction within and between companies, between companies and customers and between colleagues. The consultants of intercultural involved in helping companies find solutions to challenges cultural differences make. International and domestic companies are ultimately the result of people. As with incompatible software, if people are running on different cultural coding, problems can occur. The consultants from the Cross-Cultural therefore concentrate their efforts on interpersonal communication.

Different cultures and cultural origins between a base of highly diversified brings with it obstacles, challenges and difficulties. The differences between cultures manifest in general areas such as in the behavior, etiquette, norms, values, expressions, group mechanics and non-verbal communication. These differences in culture and then follow them through high level areas such as management styles, corporate culture, marketing, human resources and public relations.

To overcome the potential pitfalls, specialist attention is required in the form of an intercultural consultant. As one would approach a doctor for a medical diagnosis or an accountant to examine finances, intercultural communication consultants offer the expertise, experience and know-how to diagnose problems and provide solutions to interpersonal cultural differences?


The term "cross-culture" (or intercultural communication) means, in English, all of which contribute to improving understanding between members of different cultures in any communication situation as: 

The business world




Travel in general 

Importance of Cross cultural Communication in Business The important thing is to be human. They are people who communicate by email, moving air, which are put in contact and conclude markets. They are the people that must be understood through a foreign language often, and ensure that labor relations are based on mutual understanding and respect the differences of each. The universal thing is here: it is leading to a world of real exchange, real understanding and intercultural communication for the greater benefit of all that is at stake. 

Others are not like you

Little matter where you are, where you live, or what culture you come from when you're in relationship with colleagues in another country - even if they dress like you, speak the same language or even work for the same company that you - are a different culture. Individuals from other cultures may have a different story, a different perception of trade, regarding the time, money, sense of humor, or how to negotiate, the importance they attach to the word, or respect for rules and deadlines. Knowing the rules 

However, to carry out any negotiations (financial or simply social), you must know a bit about ...
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