Poor Intercultural Communications That Affected International Commerce

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Poor Intercultural Communications That Affected International Commerce

Poor Intercultural Communications That Affected International Commerce


An integral part of the birthing process of intercultural communication involving the development of self-definition that was different from, though linked to them, the communication of the main discipline. Culture become the key term that served this dual purpose. Culture was seen as the broader context in which communication was covered. Culture was described as a "master plan", "road map", "print" and even "collective unconscious." As Harris and Moran said: "The culture influences and is influenced by every fact of human activity." Culture is particularly important in the orientation of three key variables of communication: verbal and nonverbal communication and perception. Culture provided a sense of the various forms of communication behaviors, such spoken language or nonverbal gestures, and the rules and regulations governing when and how these behaviors should be used. influence of culture on perceptions provide clues to how messages are structured and interpreted. As many intercultural scholars have noted, each culture has its own unique "world view" or the means to make sense of the world.

The main objective of intercultural communication is a better understanding of the phenomenon of communication. However, a fundamental objective observation derives much of the influence of culture was "out of consciousness." In other words, despite the culture completely surrounded by its own members, who have a "conscientiously" the knowledge of their presence and strength. As Barnlund said: "The cultural norms to completely surround the people, so that permeate the thinking and action, very few recognize the assumptions on which his life and sanity break. Or, as an anthropologist Ralph Linton, once quipped : "The last thing a fish ever notice is the water." Therefore, the ultimate goal of intercultural scholars to expose hidden dimensions of culture that was "out of consciousness" and bring "in consciousness." ( Zaharna1998)

Another area of international public relations concerns the wide range of cultural studies that highlight the role of public relations in several countries. Culbertson different international public relations, which "focuses on the practices of public relations in an international or transcultural" and introduced the term "comparative public relations," defined as "a search for similarities and differences between practices in one or more countries. " Such comparative studies refer to specific countries and major regions such as Africa, Asia or Eastern Europe.

Intercultural Communication and U.S. foreign policy and China

Intercultural communication seems to have produced offspring of their own. The professional expert and scholar of public relations should be alert to these trends, because - although they may seem far removed from public relations now - that can directly affect the field in the future. (Wilcox, 1989)

There are two important points about cultural studies for scholars of international public relations professionals. First, it is simply an awareness of this field and knowledge of how cultural studies of intercultural communication differ? Second, cultural studies have a research agenda and economic policy said when making textual or narrative analysis of ...
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