INTERCULTURAL COMMUNICATIONS

Intercultural Communications

Intercultural Communications

Introduction

In today's global market, one of the major frustrations facing businesses is that cross-cultural negotiations are difficult. Deals are getting done, but not without misunderstandings and frustration that may have both short- and long term implications. As the top executives of five major U.S. business-to-business companies that landed deals to penetrate the Japanese market in the fall of 2000 noted, their biggest concerns involved cultural differences. One of the first places where cultural differences arise in international business is when East and West meet at the negotiation table. There are many aspects of culture that may ...