INTERCULTURAL COMMUNICATION

Intercultural communication

Intercultural Communication

Introduction

Communication has always been a dominant domain of culture. The relationship between culture and communication is close yet complex. Communication is a means of human interaction through which individuals tend to share cultural practices, beliefs, norms, rituals, and patterns. Culture is a residue of social interaction that takes place between families, friends, and peers in a specific community. Without communication, the cultural heritage can neither be promoted nor preserved. Cultural characteristics can only be transmitted from one place to another by means of communication tools. Hence there exists a link between both terms and one can use them to reinforce the other. As individuals meet and interact, share a set of behaviors, attitudes and perceptions. Such distinguishing sets of customs and rituals become part of the community's culture. It can thus be rightly said that while communication shapes culture, culture too governs our means of communicating with each other in groups. Culture has four components (cognitive, material, behavioral, and communicative) out of which communication remains the most momentous one. Communication is an on-going process that shapes cultural values in an attempt to nourish our heritage and preserve the essential elements of the culture. Communication as a domain of culture can be viewed in terms of reviewing the cultural ancestry and studying the patterns of interaction that are prominent in our particular community. Therefore, all issues related to intercultural communication will be discussed in detail.

Analysis of an effective strategy for intercultural communication

The level of interaction can influence communication strategies within organisations. This practice results in creating a level of trust between partners and it takes time. The communication strategy should be aligned with the existing trust and modified to changes in the trust level. In new intercultural relationships, increasing the trusting qualities between interacting parts can ...