INTERNATIONAL BUSINESS

International Business



International Business

Introduction

In this paper we produced an international marketing plan for American manufacturing company , who is going to introduce its product(titanium made parts) in Russian Market.Business to Business (B2B) marketing is currently one of the fastest growing areas of marketing and has emerged as a discipline in its own right. The abilities and techniques required to market in B2B are quite distinct and thus need to be appreciated at length. Unlike its sister control and respect buyer trading, trading in the B2B natural natural environment is a complex and demanding method that has evolved its own dynamics, methods and schemes though based on the same rudimentary trading fundamentals.

Markets Of Titanium Products In Russia

Markets for miscellaneous nonmetallic titanium products are extremely fragmented. The biggest lone industry product class is statuary and art items, which accounted for almost 20 percent of commerce output throughout the early 2000s. The largest consumer of this industry's offerings is the nonferrous wire-drawing industry, which uses tubing made from titanium to produce electrical wire. Other major consumers include fabricated rubber product manufacturers and motor and generator makers, who also use titanium tubing. About 10 percent of output is exported.

Position of titanium products in international markets

International markets are by definition small but potentially dynamic and rapidly growing economies. There is no universal agreement on what constitutes an international market. Many economists accept the World Bank definition of an international market as one whose GDP per-capita income is below $8,000 per annum. By this definition, international markets account for 80 percent of the world's population and over 20 percent of global exports, with most healthy international markets found in South America and Southeast Asia. Businesses experts tend to divide international markets into two main groups: best-performing international markets (China, Russia, Thailand, South Africa, Taiwan) and less-performing international markets (Turkey, Malaysia, Croatia, Poland, Slovakia, Pakistan).

Situational Analysis

Internal Analysis:

Internal Analysis of titanium products mainly based on the Market-led and Resource based approaches and Planned and emergent approaches. Market Led Approaches are based on the changes in the market and the resources that Titanium products having in their hands. In this approach, the situation of the market needs to be watched carefully and implemented in the Marketing and strategic plans of Store brands. This plan is considered as emergent where the implementation is made up to date. Planned advances will be very useful when the company introduces new merchandise into the market. Market study of the new merchandise should be made to get to know that this merchandise is issued in the right time.

SWOT Analysis

The SWOT analysis covers power, weaknesses, opportunities, and threats. Strengths and flaws are usually interior attributes, which we can address by altering our business. Opportunities and risks are usually external.

Overall, the mix is exciting. We reside in an age of development, change, and business revolution. The Internet offers us opportunities and threats. We need to make our considering with it one of our large-scale power, to minimize our ...