International Marketing

“Importance of Communication Model in International Marketing”

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“Importance of Communication Model in International Marketing”

Introduction

Communication is a process that involves the exchange of information, thoughts, ideas and emotions. It is a procedure which includes a sender who encodes and sends the message, which is then conveyed by the connection medium to the receiver, where the recipient decodes the message, processes the data and sends a befitting answer by the same connection means. Every time we talk, we choose and use one of four basic connection styles: assertive, aggressive, passive and passive-aggressive (Barnlund, 2008, 48).

Discussion

Importance of communication model

Importance of communication in ...