International Marketing and McDonalds in India

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McDonalds in India 

Besides the large number of people residing in India, more than one billion, the country's growth is also governed by the growing economy will soon turn to India in the third world power and its middle class, which increasingly set in the West, especially in the United States and its culture.  (Agarwal 2008, 26)

The Indian market for the franchise is well regulated, and India Franchise Association provides its members with great support. India is increasingly concerned by the marks and this can be seen both in name and in the design of their franchises. Today, the challenge ...