MCDONALDS COMPREHENSIVE PLAN

Mcdonalds Comprehensive Plan

Mcdonalds Comprehensive Plan

1. Organizational strategy and its relationship to organizational goals.

A Study of McDonalds corporation environmental factors have wide-reaching implications across a companys comprehensive marketing platform. Numerous areas, such as economic or social aspects, can be sensitive and must be concentrated on appropriately for marketing success. McDonalds Corporation is an international corporation that faces these challenges and issues, a number of which will be addressed in this dissertation. Additionally, the significance of technology and how it influences McDonalds marketing decisiveness will be explained. Finally, the importance of social conscientiousness and ethics will be addressed as it pertains to McDonalds.

2. Organizational attributes in relation to the organization and coordination of work structures and work processes

Domestic and Global Environmental factors demographic environment the worlds age is shifting. In various areas, frequently in urbanized countries such as the United States, Japan and many in Western Europe, the median age of the population is on the increase, due to slowing birth rates and longer life expectancy. In the newer, up-and-coming countries, such as those in Asia or Africa, the median age is getting younger more often than not due to higher birth rates. These different trends necessitate different marketing approaches.

3. Bureaucracy, hierarchy and organizational structure

McDonalds caters to both segments of the population, domestically and globally by targeting each segment independently. It is not extraordinary to see television commercials showcasing older generations enjoying a McDonalds meal. A viewer is just as prone to see a different commercial aimed at the younger generation, characterized by progressive music or urban attractions. In McDonalds stores, patrons will see “Happy Meals” inclusive with an advertisement for the most recent Hollywood action movie as well as coffee offered to senior citizens for 49 cents.

In September 2006, McDonalds Japan, faced with operating in a country with the fastest aging inhabitants and the utmost percentage of senior citizens in the world (Statistical Handbook of Japan, 2005), has eliminated its obligatory retirement policy. While the move follows legislation approved by the Japanese administration in April of the same year, McDonalds Japan maintains that the action was taken because job opportunities should be accessible to anyone who has the capability and desire to work, no matter what age (Smerd, 2006).

4. Organizational controls, rules, policies, and procedures.

Cultural environment the cultural environment changes, sometimes considerably, from city to city, nation to nation. This is a particularly essential area for McDonalds because food and ...