I would first like to express my gratitude for my research supervisor, colleagues, peers and family whose immense and constant support has been a source of continuous guidance and inspiration.
I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.
To find the factors influencing the adoption of internet banking; such factors could be found out by studying and establishing the relationship between adoption of internet banking compare to traditional banking and consumer behavior, attitude and acceptance of new technology. Adoption of internet banking is depends on the various factors like age, qualification, ease & convenience, time saving, trust, safety & security, bank charges, computer knowledge and new technology. Therefore, to find the casual relationship between these variables, this research is primarily explanatory in nature.
Table of Contents
CHAPTER 3: METHODOLOGY6
Quantitative and Qualitative research approach7
Quality Standards: Reliability, Validity and Generalization12
Strengths and Weaknesses of this method14
CHAPTER 4: RESULTS AND FINDINGS15
Data analysis method15
Demographics and descriptive statistics16
Perception of People about the Internet Banking System of BOB19
Perceived Behavior of Control28
Data analysis and explanation to hypothesis45
Test of hypothesis 145
Test of hypothesis 246
Test of hypothesis 347
Test of hypothesis 448
Test of hypothesis 549
Test of hypothesis 651
Test of hypothesis 752
Test of hypothesis 853
Test of hypothesis 954
Test of hypothesis 1054
Results and summary of hypotheses56
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS60
Recommendations for Further Research67
Internet banking adoption - Push strategy60
Internet banking adoption - Pull strategy61
Contribution of the research65
Limitations of the Research66
Appendix A: Descriptive statistics for convenience and ease of internet banking Convenience and ease of IB77
Appendix B: Descriptive statistics for ease between internet banking and traditional banking IB easier compare to TB78
CHAPTER 3: METHODOLOGY
This chapter stat by justifying the research method use to gather primary data for this research, which is a questionnaire survey of customers of Bank of Baroda, including internet banking users and non-users.
This research attempts to look at the phenomenon of internet banking from the perspective of the financial institutions (banks) and users of the financial services (customers). To understand the two different contexts, this research has formulated two factors which are the internal factors and the external factors. The internal factors would be best addressed through the analysis of the secondary data findings, whereas the external factors would be approached with the help of quantitative technique of questionnaire research. The research problem for this research is to find out factors which are influencing the adoption of internet banking.
This chapter presents a detailed methodology that would be followed to arrive at the answer. The chapter starts with the research purpose and the approach that would be taken to satisfy the research objective. It also summarizes the research strategies and sampling methods. Finally it presents validity and reliability of measurements used in the research.