Internet Technology, Marketing, and Security

Internet Technology, Marketing, and Security

Introduction

Social media marketing, social networks and the future of marketing will be for some time very intensively discussed in professional journals, especially for medium-sized entrepreneurs. These discussions raise the question for the entrepreneur, whether the use of social media marketing methods represents a loss of productivity or strategic necessity in today is market. This paper discusses the strategies, benefits and advantages applied by social media marketing in the business environment and for the benefits of the entrepreneurs.

Discussion

Social Media Marketing (SMM)

The Social Media and Social Networks are available on the internet, which allow users to exchange ideas and to create content in the Community. Social Media Marketing (SMM) refers to marketing activities (Kaplan, Haenlein, 2010), which have the goal of one of participation in social networks and to reach more of the objectives such as visitors generation, image building, customer generation, customer contact, branding, reputation building. There are a lot of social media networks that work for the benefits and promotion of the businesses. Some of them are listed below:

Facebook (39.3 million unique visitors / month),

XING (4.88 million unique visitors / month),

Twitter (4.37 million unique visitors / month),

Google+ (4.25 million unique visitors / month),

VZ Networks (3.86 million unique visitors / month),

MySpace (2.51 million unique visitors / month)

Social media marketing means more than just individual social media to develop and implement actions as flagship projects. Rather, it is in dialogue with our customers to verify to what extent social media can be established on Facebook & Co. as an integral part of marketing and where our customer can achieve within its corporate value chain, the greatest success and benefit in social networks (Glad well, Malcolm, (2011).The fruitful social media marketing works on some of the following strategies:

Reward communicating customers,

Prove Flexibility,

Help with problems,

Customize the products,

Communicate openly, honestly and to criticism,

learn to listen,

Take criticism seriously,

Be quick,

Avoid traditional marketing

Significant Social Media Platforms

Various platforms such as Facebook, Twitter and YouTube are the most notable and working social media platforms these days. The growth rates of these platforms are enormous and not just a private person but more and more companies, organizations and clubs use these channels. They establish their public relations and the brand image through these channels and also improve customer relationship management. There is a variety of digital media and technologies, such as Facebook or YouTube which allows users to exchange ideas and to make content itself (Levine, Locke, Searls & Weinberger, 2010). This interaction includes both the exchange of information and opinions as well as recommendations and experience to actively engage the users by posting comments and reviews relating to this content to take. This so-called user-generated content, the border blur between producers and consumers that can be used by more and more companies. This happens to the brand or the product to the outside to communicate or as a monitoring and research tool to detect initial trends.

By taking a look at Alexa.com, a well-known server service that represents the requests of all ...