INTERNET MARKETING & SECURITY

Internet Marketing & Security

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Table Of Contents

Introduction1

Company Overview1

Product Information1

Company Information2

Customization Strategy2

Customer Information at Purchase3

Internet Marketing Strategies3

Privacy/Security Policy4

Recommendations5

Conclusion6

References7

Internet Marketing & Security

Introduction

Company Overview

Dell is a worldwide leader in providing technology solutions to the IT industry. It was founded in 1984 by a 19 year old gentleman 'Michael Dell'. It develops, designs, distributes, sells, and support mobility products throughout the globe. The company is in business for more than 26 years' operating through its subsidiaries worldwide. The company has a record breaking trend of profit with $2,625 million in FY2011; 83.9% increase over FY2010. It has 103,300 people serving at its headquarters with 3,000 part-time employees (Datamonitor, 2011).

Product Information

The company offers a broad range of products including desktops, servers, laptops, networking products, storage, software, mobility products as well as services. Dell broadly caters to Business/Corporate class, Office/Consumer class and Peripheral class. It offers specific range of products for each class as per their precise requirements. Business class includes OptiPlex, Vostro, n Series, Latitude, Precision, PowerEdge, PowerVault, PowerConnect, Dell/Compellent and EqualLogic. Home category includesInspiron, Studio, XPS, Studio XPS, Alienware, Adamo Dell EMR while Peripheral category comprise of USB Key drives, LCD televisions, and printers. In addition, the company offers third party services, transactional and outsourcing services comprising data center and systems management (www.dell.com, 2011).

Company Information

The company has its roots in the United Stated and headquartered in Round Rock, Texas. The company mainly processes its business through electronic commerce and caters its customers through their website; www.dell.com and 24/7 help line: 1-877-717-3355 (Company Information, 2011).

Customization Strategy

Dell revolutionizes itself by offering premium services to the diverse range of customers through mass customization. Most of the production process begins with the customer's orders through personalized page on its website. Dell maintains an edge over its competitors by catering to specific needs of the customer with superior value. It begins with choosing a product and personalizing their explicit requirements from software, support to each component of the product; processors, hard drive, memory and so on. In addition, it also offers options for accidental damage service, online backup, environment and identity theft protection. Dell allows its users to design their product themselves according to their budget and precise needs to create a sense of ownership in the assembling of the end product (Kepczyk, 2010).

Furthermore, taking care of customer's attributes makes them more satisfied and ensure loyalty towards the brand. Since the product is assembled by the customer only, purchases become more likely instead of deserting it in the shopping cart. Also, it helps Dell strategize them accordingly since they can predict customer attributes by purchase data. Corporate clients find it easier on repeat purchases since products are designed and displayed as per their attributes of the last purchase (Chiappinelli, 2010).

Customer Information at Purchase

Customer is enquired with a handful of information while making a purchase at Dell. Dell mainly operates and sells through e-commerce, customer is asked for registration, feedback on the online survey, email notification for order status. In each ...