PHEROMONE PERFUME

E-marketing Plan for Pheromone Perfume



Abstract

The paper discusses the online marketing strategy of Pherzone, which is a pheromone perfume brand. Market for perfumes is a highly concentrated market in which they are only a dozen international companies including L'Oreal is the leader, who topped the corporate sector with 33% of international sales and 41% of exports, however with the passage of time the demand for pheromone is increasing among the developed counties. The benefits of internet marketing cannot be ignored and for this reason pheromones are the best products to be promoted because the marketing efforts require a rather personal search and experience from the part of the users. Such privacy and a choice of brand are largely satisfied by the online marketing. The company wasn't to position itself as a premium brand which provides a memorable experience and a blend of fragrance and attraction. The company will use the combination of various online promotional tools including the direct mail cross media advertising, social networking, blogs and online brochures and flyers.

Table of Contents

Introduction4

Company Overview5

Background6

Situation Analysis7

PEST Analysis7

Political7

Economic8

Social and Cultural8

Technological8

Industry Analysis8

Competition Situation11

SWOT Analysis12

Strengths13

Weaknesses13

Opportunities13

Threats13

Objectives14

Advertising objectives14

E- Marketing Strategic Planning14

Target Segment15

Competitive Advantage by Segment15

Positioning by Segment15

E- Marketing Strategy16

The Use Of Online Advertising Tools16

Direct email16

Cross-Media Advertising17

Banner Advertising18

Promotions18

Internet Marketing Research18

Search Engine Registration18

Implementation Plan19

Marketing Mix19

Product19

Place20

Price20

Promotion21

Online Marketing Budget21

Evaluation Plan22

Conclusion23

References25

E-marketing Plan for Pheromone Perfume

Introduction

Internet marketing has gained popularity; flea markets are struggling for survival. Unique things that previously found at flea markets are now being sold in online auctions such as eBay. If the above information was difficult to find a price, one can now see the price of a similar thing at auction. To have at least a general idea of the cost of the goods, it is always possible to know how many were sold for one or another thing. More and more sellers of such products do their business online while sitting at home. Keeping in view this trend, the corporate world is also engaged in activities which bring more profits in terms of strategic direction and finance. Almost all the business areas now adopted Internet, marketing including the perfume industry. It is about the year 1200 when the event occurred which were the most significant developments related to the perfume industry as people know it today. King Philip II Augustus perfumers surprised that until now, they had worked on their own, with a concession by which fixed point of sale of perfumes and recognized the profession as such, and the social utility of these substances. That's when he began creating the first schools where they formed the first apprentices and journeymen of this profession, that after four years of study to become teachers passed perfumers who supervised the work of petals pressing, maceration of flowers, mixing ingredients, and In short, experts to get the desired perfume formula. This concession to the artisans was supported later in 1357, by John II in 1582 by Henry III, and in 1658, was expanded by Louis XIV. France thus became the cradle of perfume (Cravens, Piercy, ...