Leadership in Coca Cola

Leadership in Coca Cola

Leadership in Coca Cola

Introduction

Coca-Cola operates in accordance with the basic concept of Leadership, which includes strategic thinking, leadership in terms of changes, result orientation and strengthening the level of employee commitment. Their global objective was to create a basic model for the integration of all processes related to personnel. The concept, which is very simple, based on two main requirements of a sustainable business: every work is done as efficiently as possible for each worker now in the future; in this case, each carried out work is essential and value-added. The basis of the basic models, a natural hierarchy of leadership in the organization and identifies the different expectations of staff at different levels of leadership. Thus, they have performance standards and then there are certain expectations and concrete evidence of the impact of the employee. During the 70's, Coca Cola lost its lead in market share, especially at the grocery store or warehouse. Large supermarket chains have sprouted around the country and the Coca failed to meet the needs of these chains, as were regional. Supermarkets do not accept different prices for the same products and lost a lot of money bottling the Coca competitor, Pepsi Cola. (Glenn, 2010)

Strategy for the Coca Cola leadership

The development of leaders is the important task of any modern organization. Objectives of the Coca cola in the field of personnel management: Achieving excellence in everything they do, effectively manage change and provide a high level of recruitment. All processes in the field of personnel training and development help ensure that employees have the opportunity to grow and develop. Career development plans, plans for the successor, the implementation of individual development plans - it all helps employees more intensively than before, take the path of talented performers, to managers and leaders.

All of their employees - the leaders, after all the work of each of them depend on their success in the market. There have been many manifestations of leadership in the organization. This involved staff at all levels in creative competitions for the best business idea, and implement various initiatives in the workplace, and leadership in a global project to bring new products and categories in the market. Their leaders - a charismatic, open innovation, people who know how to lead people, inspire others to action, thinking beyond a single task. Several key models that are part of management culture - it's certainly a situational leadership, mentoring and cross-functional collaboration. (Jack, 2007)

Competencies of Coca cola leadership Model

The Coca-Cola there is a model of leadership development Leadership Pipeline. In this model, there are seven key areas (RCD), one of which is leadership. Determination of the RCD "Leadership: Creation and communication strategy for the unit; ensuring implementation of the strategy through its regular communications, the development of short and long term plans, setting goals and creating a culture in which the team would work towards a common goal; Involvement of employees and creating an atmosphere that allows employees to feel involved in the process of achieving common goals and ...