MARKET ANALYSIS AND SUSTAINABILITY



Market Analysis and Sustainability



Market Analysis and Sustainability

Introduction

Within this assignment a marketing environment analysis of the organisation J Sainsbury's PLC will be undertaken in the context of sustainability. Sainsbury's currently operate nationally and its primary activity is to provide its customers, which are everyday people, with a wide range of products such as groceries which of some are sourced internationally.

In broad terms sustainability can be defined as the ability of the natural systems to maintain them over time. Motivation at collective and individual level to adopt a less consumptive approach is required to support the concept of sustainability of the environment. In the year 1987, the UN world commission on environment and development, made a persuasive statement for sustainable development defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs (Johnson & Scholes, 1997, pp. 140). The wide acceptance of this philosophy for sustainability has been observed in the last two decades and more importantly its significance and incorporation in designing and planning of a process has also increased.

Marketing Environment Analysis

Companies can adopt the approach of CSR and sustainability to make direct profits at the core activities. Reducing consumption of energy and materials in the production process can improve operational efficiency. Companies can adopt the approach of CSR and sustainability to make direct profits at the core activities. Reducing consumption of energy and materials in the production process can improve operational efficiency.

Companies can adopt the approach of CSR and sustainability to make direct profits at the core activities. Reducing consumption of energy and materials in the production process can improve operational efficiency. Companies can adopt the approach of CSR and sustainability to make direct profits at the core activities. Reducing consumption of energy and materials in the production process can improve operational efficiency.

Sustainability Reporting

Sustainability Reports emerged in 1990s as companies started to publish environmental reports making the activities and achievements of the company in terms of sustainable development.

The sustainability report is in addition to the annual report. It is an important part of the information policy of the company. It is also an instrument of sustainability management and an element of marketing. GRI Meanwhile publishes all major enterprises from all sectors annually - in part based on the guidelines of the GRI.

Companies can adopt the approach of CSR and sustainability to make direct profits at the core activities. Reducing consumption of energy and materials in the production process can improve operational efficiency (Biemans, 1992, pp. 99). It applies to waste reduction and recycling of materials. Eco-efficiency in these activities may generate profits at environmental and economic levels and thus contribute to improved financial performance and a more positive profitability. RSE It is possible to achieve operational effectiveness through other aspects of CSR such as the rationalization of how to provide information to investors and other stakeholders calling for more transparency.

Companies can adopt the approach of CSR and sustainability to make direct ...