S.W.O.T. Analysis Kraft Foods

S.W.O.T. Analysis Kraft Foods

Company Description

The Company considers its founding date of the establishment of the cheese business selling wholesale, created by James L. Kraft in Chicago in 1903. In 2000, Kraft had its business around the world except Europe. In September 2006, Kraft Foods acquired the European business of United Biscuits and the rights to key Nabisco trademarks in Europe, Middle East and Africa, including Oreo, Ritz and Chips Ahoy. Kraft became a fully independent company on March 30, 2007, and is included in the Standard & Poor's 100 and 500. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. Today, Kraft Foods has about 90,000 employees and is one of the largest food and beverage companies in the world, with annual revenues of more than 34,000 million dollars and a broad portfolio of iconic brands marketed in 155 countries (Hisrich, Peters & Shepherd, 2005).

Core Competency and Sustainable

Competitive Advantage in Kraft has a longstanding commitment to its goals. This forms a solid foundation to improve and make us move forward with enthusiasm, working together toward a common goal that represents the essence of Kraft Foods making it competent.

Innovation

Quality

Security

Respect

Integrity

Receptivity

Competitive Edge

“Kraft Foods” competitive edge is their clever incorporation of flavors and taste. Currently, there are several different companies that are marketing jellies and jams; however, the jellies marketed by Kraft Foods are strictly for providing a pleasant taste for the breakfast.

Situation Analysis

Marketing will be a critical component of the business to ensure success and profitability. The primary market need is a creative, unique, ceramic dish maker (Corey, Raymond & Star, 1971).

SWOT Analysis

Strength

Wide presence at international level

The extensive and wide geographical presence of the company thorough out the globe creates an automated diversified portfolio of the investment and reduces the overall risk of the company. The company operates in 117 different countries throughout the globe.

World's Leading Market Brand

The company enjoys a strong market position due to its strong market presence in the food industry. The presence at global level makes it easier for the company and mark an international market brand. The history of quality service provider makes it one of the most adored brands among the food lovers.

Strong Financial Performance

The financial performance of the company for the past 5 years showed a great positive outlook and positive financial indicators.

Smart area of the market share leader

Strong brand equity

Unique products

Weakness

Not fair focus on the international market

Products offered are not well-known as the business just started

The prices of other local dishes are far lower than the Kraft Foods

In the past the company was involved in few product recalls which raised few question over the quality standards of the company.

Threats

Another threat is the lower cost competitors

Substitute products are the major threats for the Kraft Foods

Rise in food prices

Inflation has been one of the major concerns for the food service companies during major parts of 2010 and early 2011. Inflationary trends are far bigger concern in Asia where company caters to the price-sensitive ...