MARKET LED MANAGEMENT- A CASE STUDY OF IPHONE

Market Led Management- a case study of iPhone

INTRODUCTION

Not since the introduction of the original Apple Macintosh has a product introduction been met with such anticipation. IPhone Apple is a sleek design information communicator forged of steel and silicon, which operates innovative software for OS X from Apple in the UNIX kernel(Zemen 2008 56). IPhone combines the capabilities of a smart phone with an easy-to-use graphical user interface is projected onto the big screen "Multi-Touch. Apple managed to create a Macintosh computer with mobile phone features, included in Internet enabled PDA and IPod body. Design

Functionality of the iPhone is accessed via a 3.5-inch touch screen and a "home" button. Use only the commands finger, users can move smoothly through the functions phone's, causing the keyboard when it is needed( Torok 2008 44). The resolution more than 25000 dots per inch, a photograph of him quality video and images is striking. Ambient light sensor automatically adjusts screen brightness iPhone's visibility and energy savings. Audio provides a standard headphone jack, built-in speaker or via Bluetooth (stereo) transmission.

Features Smart phones       IPhone Touch technology allows users to make calls by simply pointing at a name or number in your address book or by telephone through a keyboard touchpad(Suo 2007 106). Contacts are automatically updated with other network devices are connected and voice mail is available via e-mail list select the type. IPhone features include: conference calling, speakerphone, text and multimedia messages. iPhone's sensor detects when the user removes the device near your ear and immediately turns off the display to save power.

IPhone Apple is easily the most famous of new mobile devices in recent years. But despite all the talk about a product, there is relatively little hard information to the public on its impact. How is it used? What impact will this have on customers and the technology industry? To answer these questions, Rubicon Consulting conducted a detailed survey of 460 randomly selected iPhone users in the U.S.  • iPhone users very happy. IPhone users, we reviewed the report of a very high level of satisfaction with the product. They use their features widely. • The most actively used data function on the iPhone is reading (but not writing) email. • iPhone increases mobile browsing. More than 75% of iPhone users say it has led them to do more mobile browsing. About 40% of iPhone users say the iPhone has problems with displaying some websites they want to visit.

iPhone is expanding the smartphone market. About 50% Iphones replace conventional mobile phones, 40% replaced smartphones, and 10% replaced nothing(Scherf Cai Barrett 2007 1). Among conventional phones, Motorola Razr was the phone most often replaced. Among smartphones, Windows Mobile and RIM Blackberry most often replaced.

One third of iPhone users carry a second phone. There have been anecdotal reports of iPhone users a second mobile phone, either on the basic voice call, or for other functions such as drafting an ...