MARKETING CONCEPTS

Marketing concepts

Marketing concepts

Question 1)

Marketing concepts

It is a fundamental thought of marketing that the institute survives and prospers through meeting the needs and desires of customers. This important viewpoint is commonly known as marketing concept.

The companies do not engage in marketing alone. They face threats from competitors, and changes in political, economic, social and technological. (Bradley, 2007).

McDonalds

What to eat and what kind of environment can vary greatly. For some, eating at McDonalds satisfies the need to satisfy hunger. For a microwave ready meal other responds to need. Some consumers are not satisfied unless the meal is served with a bottle of ...