MBA MARKETING CONCEPTS AND STRATEGY

MBA Marketing Concepts and Strategy

MBA Marketing Concepts and Strategy

Updates and new mini-cases at the beginning of each chapter present and illustrate key concepts and strategies discussed in each chapter to help students connect concepts to real book of business strategy and global issues.

Hundreds of examples that show students updated marketing strategies and practices as applied products and services in domestic and global.

trading design exercises at the end of each chapter. Instructors can assign, modify or supplement these exercises as a means of providing detailed guidelines for a course, and connecting elements of this project directly to the ...