MARKETING MIX

CUSTOMER ANALYSIS AND MARKETING MIX

Table of Contents

INTRODUCTION1

TARGET CUSTOMER1

PRODUCT AND BRANDING1

PRICE2

PROMOTION2

DISTRIBUTION3

POSITIONING4

MARKETING MIX AND CUSTOMER ANALYSIS

Introduction

This report would cover the basic marketing and customer analysis of an IPod. This report would cover the application of the marketing mix on the product. Furthermore, this report would discuss the basic analysis, i.e. the target market, the pricing, the positioning, the distribution channels that I would use to approach my customers, of my product i.e. an IPod.

Target Customer

The target market for my product would be people, who have a ardor or interest for music. The target market of my product mainly consist of youngsters, between ...