MARKETING OF MODERN SHOPPING MALLS

Marketing of modern shopping malls

Marketing of modern shopping malls

Background

People usually go to High Street for shopping in their leisure time, because shops there offer them various selections. With popularization of Internet, consumers only need stay at home, get connected, and click mouse, and then they can get the lot of information about merchandises. (Minahan 2010 170 - 177)

As the result, way that consumers' pursuit latest news will become more diversified. Now they are not only enabled to select all kinds of products at same time, but also can save energy and time to do other jobs. As our life going busier and much quicker, this newly developed way of buying is affectionately acknowledged by persons in an astonishing speed.

Aim

The paper will be discussing the importance of modern shopping malls and how they contribute to marketing segmentation in this category. The attractiveness factor is involved in this study and will generally discuss contribution of shopping malls from shoppers' perspective and then to segment shoppers by different factors.

Analysis

Over next several years various forms of online buying will entice consumers to change their shopping habits and make home shopping centre for everyday products branded goods and restocking items. This, however, does not change preference of recreational and specialty shopping outside home. (Ismail 2007 936 - 950)

The majority of workers in past have been located in offices, shops and factories. In information age, working emerged to replace traditional style.

Impact on natural environment and Society

The key social impacts from results of Shopping will be introduction of better shopping services. Access to such services will allow for better scheduling of consumer time authorizing ability to shop at times convenient to shopper" rather than being confined to those of shop. (Warnaby 2005 43 - 57)

The economic impact of work will include elimination of the small mountain of paper catalogues, costly in their production, and wasteful in their use of natural resources.

An attendant economic advantage will be flexibility and rapid response then offered to service provider, to rapid change product offering, reducing marketing changes to that of the video production enterprise rather than the publication enterprise. (Kirkup 1999 119 - 133)

Environmental impacts of teleshopping

Today, numerous ecological influences were produced by our every day activities. These influences have tremendous social and financial costs. Shopping offers some hope for reducing our impacts on planet and on each other. This section examines some of way Shopping may facilitate such reductions.

Reduction of Automobile Use and Non-renewable asset utilisation by reducing commute trips and distances, telecommuting can decrease non-renewable asset consumption. Even as low-and zero-emission cars become more common, fossil fuels will power vast majority of transportation for foreseeable future. (Parsons 2004 458 - 463)

Large oil corporations simply have too much invested in their infrastructure to allow the rapid switch to solar powered electric transportation. By reducing trip distances and frequencies, overall fuel use by commuters will be reduced. In addition, those shoppers will save themselves and society related costs of operating motor ...