Marketing Opportunities

Marketing Opportunities

Apple Inc.

Some of the most promising marketing opportunities in terms of profitability, increased market share and customer loyalty for Apple Inc. includes attracting the business related target segment instead of just focusing and promoting the product and technology among youngsters. They can focus on the condepts of second generation of cloud computing and provide more applications for the business users. Another opportunity would be to change the marketing strategy of Apple from being secretive and conservative to more open about disclosing the features and functional benefits of its product. it needs to reward the fans by giving them more importance through empowerment. A great example would be of making a separate line of those buyers who were the first one to buy its phone. Additionally it can also attract the book worms and geeks by promoting their relevant applications and educating customers and creating awareness about how ebook can resolve the issues of students and book lovers. The last opportunity would be that of attracting and targeting the older lot of population which has present Apple with one of the most promising marketing opportunities. This marketing opportunity can be classified as low hanging fruit as it only requires few modifications to the existing product or profiling of the existing target market and collection of useful information for future prospects (Bodnar, 2010).

According to a research survery conducted by AdMob it has been proved that people belonging to the age group of 55 and above presents a market that is more lucrative that the 16 and 24 years age group. the older lot has money, inclination and they value good quality and prepared to pay any price for it. Exploring the opportunity will result in increased market share, profitability and brand loyalty (Hanson, 2010).

Samsungin case of Samsung, the company has a ...