Marketing Plan for a New Product

Marketing Plan for Dell L-phone



Introduction

DELL is considered to be the second largest company in the computer industry in the world. It was founded by Michael Saul Dell (born on 23rd Feb, 1965). He is now among one of the richest people in the world. Dell will develop lot more products which will prove their breakthrough performances over the 50 years. This will eventually provide an ample percentage of the innovative product measurement instrument market.

Company Background

This company was founded by Michael Dell in 1984 while he was still a student. The first computer Dell brand PC was the Turbo with Intel 8088 to 8 MHz Microprocessors. This company has quickly achieved success thanks to a simple concept: eliminate the middleman and offer the customer a computer tailored to their needs. The company was renamed in 1987 as Dell Computer Corporation. In 1989, it launched and marketed laptops and, in 1992, it ranked in the top 500 U.S. companies. In 1996, the company, while being seventh biggest worldwide manufacturer of PC, launched competitive small and medium-sized servers by integrating more powerful processors in the Pentium line. In 1999, Dell took over Compaq and became the largest PC vendor in the United States. In 2003, the company changed its name to Dell Inc. and launched more new products and services. Although Dell has built its success on the design, manufacture and sale of PCs to individuals and professionals, it is also present on the markets for enterprise servers, backup systems and data storage and hardware specific to computer networks. On the corporate market, the brand wants to position itself as a provider of complete solutions by offering new technologies and service providing companies. This included an agreement with Microsoft and Nortel to offer the customers telecommunication equipment as well. In addition, the company has diversified its products and now offers software and peripherals, including printers, digital cameras, portable MP3 player and USB flash drives as well as LCD screens. In the recent move Dell Inc. is aiming to launch its Smart phone in the market.

TASK One: Marketing Audit

PEST Analysis

Political

Dell has been working in the industry as a global player. Thus, it needs to comply with national laws of the countries it is operating in, for example, employment regulations, tax payments, custom duty, etc. Furthermore, Dell business is highly affected by the data protection laws and international privacy rights (Gielens, p.66).

Economical

Economic trends, for example, inflation and regression factors, might deter the purchasing power of consumers and the economy. These factors strongly influence the IT Industry. Moreover, the global market is considered to be a beneficial market for the creative and innovative companies as there might be some cheap technology provided by foreign markets. Higher tariffs might decrease purchasing power of customers, which causes shifting in consumer buying habits and perception. This in turn, affects and leads to loss in revenues for companies and their partners.

Dell is working under the industrial machinery ...