[Marketing Strategies for New Restaurant to Attract Young Customers]

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ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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ABSTRACT

In this study we will try to explore the concept of marketing strategies in a holistic context. The main focus of the research will be on marketing of newly opened restaurant and its relation with attracting customers. The research will also analyse many aspects of marketing and its strategies and will try to gauge its effect how can audience be attracted to the restaurant, especially the young people in UK.

TABLE OF CONTENTS

ABSTRACTiv

CHAPTER 01: INTRODUCTION1

Background of the Study1

Problem Statement1

Aims and Objectives1

Significance of the Study2

Research Questions2

CHAPTER 02: LITERATURE REVIEW3

Restaurant Marketing: Positioning3

Restaurant Marketing: The Marketing Plan4

CHAPTER 03: METHODOLOGY5

Research Design5

Literature Search5

CHAPTER 04: DISCUSSION6

CHAPTER 05: ANTICIPATED RESULT7

REFERENCES8

CHAPTER 01: INTRODUCTION

Background of the Study

The concept of marketing (obsolete distribution management) refers to one of the division, whose task (function); it is services to market goods and, on the other hand describes the concept, a concept of holistic, market-based management to meet the needs and expectations of customers and other stakeholders (stakeholders). This understanding comes the marketing of a surgical technique influence (marketing mix instruments) to a leadership concept that other functions such as procurement, production, management and staff includes. (Keaveney 2005 71)

Problem Statement

Retail restaurants are one of the most common new businesses. Unfortunately, restaurants also represent one of the most prevalent types of business failure. As a financial advisor to restaurant clients, one needs to be aware of some of the marketing issues they face. To address the many complexities involved in different types of markets, marketers need to plan and implement one or more marketing strategies in order to achieve the objectives that the company or business unit has set itself in its target market.

Aims and Objectives

The aims and objectives of the study will be to find out:

Concept of marketing.

Concept of marketing strategies.

The importance of marketing strategies in a newly started business.

Marketing strategies through which young customer be attracted to a new restaurant.

Significance of the Study

Whether it is a small business or a large corporation, the business needs a good marketing strategy. There are dozens of ways to market the business, but the question is of what opportunities can be the best solution for the products or services provided? One can make own marketing strategy through recognising their strengths and weaknesses as well as keeping customers and their demands into consideration.

Research Questions

The study will aim to answer the following research questions:

What is marketing?

What are marketing strategies?

What is the importance of marketing strategies in a newly started business?

What strategies can be adopted to attract young customers in a ...