[Marketing Strategies for New Restaurant to Attract Young ones]

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ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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ABSTRACT

In this study we will try to explore the concept of marketing strategies in a holistic context. The main focus of the research will be on marketing of newly opened restaurant and its relation with attracting young ones. The research will also analyse many aspects of marketing and its strategies and will try to gauge its effect how can audience be attracted to the restaurant, especially the young people in UK.

TABLE OF CONTENTS

CHAPTER 01: INTRODUCTION1

Background of the Study1

Problem Statement1

Aims and Objectives1

Significance of the Study2

Research Questions2

CHAPTER 02: LITERATURE REVIEW3

Marketing3

Restaurant Marketing: Positioning4

The Marketing Plan5

Marketing Concepts and Definitions10

Marketing Strategy11

Concepts and Definitions of Catering Services13

Data and Catering Industry Trends16

Marketing Strategies of Catering Services18

CHAPTER 03: METHODOLOGY20

Research Design20

Literature Search20

CHAPTER 04: DISCUSSION21

The List23

The Composition of the Menu23

Education & Training24

More Guests25

Visits26

Average Amount Spent26

Young ones Lifetime26

A Great Competitive Advantage28

CHAPTER 05: CONCLUSIONS29

Prioritize Existing Young ones31

Offer Free Items Rather Than Discounting31

Create Opportunities For Up Selling32

Give Young ones Reason to Return32

Consider Opting Out32

Increase Advertising33

Change Advertising33

Increase Sales Promotions33

VIP34

Special Offer34

Offer More Products35

REFERENCES37

CHAPTER 01: INTRODUCTION

Background of the Study

The concept of marketing (obsolete distribution management) refers to one of the division, whose task (function); it is services to market goods and, on the other hand describes the concept, a concept of holistic, market-based management to meet the needs and expectations of young ones and other stakeholders (stakeholders). This understanding comes the marketing of a surgical technique influence (marketing mix instruments) to a leadership concept that other functions such as procurement, production, management and staff includes in young ones. (Keaveney 2005 71)

Problem Statement

Retail restaurants are one of the most common new businesses of young ones. Unfortunately, restaurants also represent one of the most prevalent types of business failure. As a financial advisor to restaurant clients, one needs to be aware of some of the marketing issues they face. To address the many complexities involved in different types of markets, marketers need to plan and implement one or more marketing strategies in order to achieve the objectives that the company or business unit has set itself in its target market.

Aims and Objectives

The aims and objectives of the study will be to find out:

Concept of marketing in new restaurants to attract young ones.

Concept of marketing strategies in new restaurants to attract young ones.

The importance of marketing strategies in a newly started business to attract young ones

Marketing strategies through which young ones be attracted to a new restaurant.

Significance of the Study

Whether it is a small business or a large corporation, the business needs a good marketing ...