Marriot International

Read Complete Research Material


Marriot International

Marriot International


Marriott has a few distinctive competencies that are the driving force in their company. Superior efficiency is evident in their personnel. Marriott has been named by Fortune Magazine as on of the "100 Best Companies to Work For" and one of the "Top 50 Companies for Minorities". They are also very concerned with minimizing employee turnover because of the high costs associated with training new employees. Their recruitment process screens out people motivated by money, and focuses on people who are motivated by recognition.

Major players in the market - you and your competitors

Marriott also competes in the Restaurants & Cafes sector.

The competitors include:

* Accor

* Hilton Worldwide

* Intercontinental Hotels

Your present and promise customers

The current potential customers of Marriott Hotels are the population which belongs to middle class-rich people. Also the Baby Boomer population dominate each age group as they pass through consisting of eighty million people. It should be also noted that immigrants make up one-third of the population in large metropolitan areas in the U.S. (Walker, Boyd, Mullins, Larreche). These exact Demographics can be cooperative to any business trying to goal a specific market.

The market structure and its characteristics

Geographic boundaries

Marriott is a worldwide operator and franchisor of a broad portfolio of hotels and associated lodging facilities. Founded by J. Willard Marriott, the business is now directed by child J.W. (Bill) Marriott, Jr. Today, Marriott International has about 3,150 lodging properties established in the United States and 67 other countries and territories.

Sources of market power

New sociocultural trends in the U.S. and other nations should be documented as well in order to gain insight into what buyers desire and need. expressly in the inn industry such tendencies, as a healthier way of life could be beneficial attributes to add to a chains trading arsenal. For instance, reduced ...
Related Ads