MCDONALDS IN RUSSIA

McDonalds in Russia

McDonalds in Russia

Outline

Introduction

McDonald's Corporation is one of the largest and the oldest chain of fast food restuarants in the world. It was initiated by the two brothers Maurice and Richard McDonald in United States in the late 1930s.

Company Profile

McDonalds became famous for serving the best hamburgers internationally. It become the largest and the number one fast food restaurant with the highest sales and the 32,400 branches in the world.

Objectives of the Project

The purpose of the project is to analyze the progress of McDonalds in Russia, the strategies it adopted and the challenges it faced.

McDonald's Strategy in Russia

McDonald's offers a variety of signature items served at restaurants around the world. To improve local food preferences, McDonald's in Russia switched wedges of cabbage, tart cherry pie and potatoes.

PEST Analysis of McDonalds

Technology

With the development of communication technologies and the world seems to be moving faster. The emergence of fast food in a foreign culture makes it possible to continue this rapid pace.

Social

Russian culture is focused on food as a necessity and a fast-food dining room of other cultures, as the social experience of religion plays an important role in their practice.

Political

During the 1990s when McDonalds entered Russia it had to face various political problems, but it managed to overcome the issues by opting for the right strategies.

Economic

Analysts said that McDonald's business in Russia reported that earnings in the range of the average 20%, much higher than the average company.

V. Conclusion

McDonalds has successfully made its way in the Russian fast food industry. The Russian fast food market was relativeley small in comparison to the United States fast food industry. It has completed about 20 years in the Russia and has expanded itself in 60 cities of Russia.

McDonalds in Russia

Introduction

McDonald's Corporation is one of the largest and the oldest chain of fast food restaurants in the world. It started in the late 1930s by two brothers Maurice and Richard McDonald in California, United States. In the year 1967, it began to expand internationally for the first time from entry into Canada and then increased their presence in other international markets. Servicing over 58 million customers each day, McDonald's Corporation is the largest network in the world of hamburger fast food restaurants. name, as well as hamburgers is "digested" it is easy to celebrities or ordinary people. To continue its efforts in emerging markets, McDonald's impasse of its growth in developed countries, and jumped in Russia, which has been recognized as a major economic force in the world (Karen, 2007, 365-380).

It was George Cohen, director of the Canadian McDonald's, which began almost a pipe dream of introducing a hamburger at McDonald's in Russia. It took 12 years of effort and, finally, in April 1988, officials in Moscow are convinced that McDonald's can be created in the Russian culture. After 14 years of intense negotiations, McDonald's, finally came to the Soviet Union January 31, 1990. The flagship shop is located on Pushkin Square in Moscow, was the largest McDonald world can ...