Modern Automotive Consumerism In China

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Modern Automotive Consumerism In China


For many Chinese, consumerism has become a driving force behind their new revolution. This is a way of life or the assertion that the car home and foreign automakers want to hear in a fast-growing car market in the world. Car ownership is growing. Sales of passenger cars increased from 750,000 units in 2001 to 1.2 million in 2002, then almost doubled to 2.1 million in 2003. According to China's Beijing Automotive Industry Newsletter, 2.3 million cars rolled off the Chinese assembly lines in 2004, making China the fourth largest producer in the world. By 2010 it is projected that China will become the world's largest manufacturer of 2, after the United States.


Desire to consume what it's all about. And the Chinese are buying their dream car, not in malls or arcades, but in showrooms and exhibitions. Labels, of course, the jargon of any consumer culture and to many Chinese, labelscar brands, both foreign and homespun varietyare easier to identify than the names of vice-premiers, state councilors, or the dead emperors: Honda (Fengtian), Mazda (Mazida), Audi ( Aodi), Mercedes-Benz (Benchi), to name a few.

The first cars rolled off the assembly line in 1950, but then until the early 1980's, private cars, such as Red Flag limousines were the ruling elite of China due to the drivers. But as soon as the Chinese can buy their own cars, there was no turning back. By early 1990, one million vehicles were rolling off assembly lines each year. With the entry of China into the WTO in December 2001, the automotive industry has opened a new page. Foreign producers were keen to capture some of the fastest-growing car market in the world. Major foreign players include the American General Motors, BMW, Mercedes, and Japanese giant Toyota Motors and Honda Motors. In March 2003, Mercedes have signed a 450 million euro deal Brilliance China Automotive, the largest manufacturer of minibuses in China.

Vehicle detected and converted the growing urban middle class in America in 1920, and we see what is happening right here in China. Luxury cars such as Buick and Honda Accord are popular among many Chinese who are less pet QQ models of Chery. Slide show major events reminiscent of beauty contests, showcasing the latest and hottest models.

The quest to own and drive cars continues, despite the crowded roads and increasing congestion. But the chaos on the roads much made some private car owners change their driving habits, especially during peak hours. Online survey in 2004 listed a number of bad habits of Chinese drivers, but it reads more like the basic rules of politeness of traffic, such as driving on the right or the proper side of the road and observing the red light. Of course, bad driving habits can be found anywhere in the world, but with crowded roads and the sea of pedestrians who cross roads with little or no respect for motorists, especially in big cities like Beijing and Shanghai, it is necessary to comply with ...
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