MOTIVATION IN ORGANIZATION

Motivation in Organization

Abstract

Burberry is the most profitable luxury brand of this century. This group has developed an extraordinary recruitment program to get the most efficient human resource by which the group can increase the economic efficiency and progress. The company is involved in the continuous development programs for employee motivation and restructures the process each year considering employee necessitates. The main focus of the group is to reboots the process to identify efficient talent and retain them by successful workforce planning. Burberry has recently introduced a new plan for employee motivation through employee base incentive schemes. Through this plan company is able to evaluate its business process and leadership development programs.

Table of Contents

Abstracti

Introduction1

Discussion1

Organizational Strategies1

Organizational Culture2

Employee Involvement And Motivational Strategies2

Equal Opportunities For Employees3

Health And Safety3

Employee Communication4

Employee Share Ownership4

Induction And Empowerment5

Pursuing Operational Excellence5

Enhancement in Employee Capabilities6

Prioritised organisational effectiveness6

Conclusion7

Motivation in Organization

Introduction

Burberry is a renowned brand of England which was inaugurated in 1856 by Thomas Burberry. This small company in the olden times focused on the development of outdoor attire. In 1880, Burberry expanded its business and step into various varieties and line of products. The original Burberry was transformed into Burberrys in 1880 because of its popularity as Burberrys of London. The company served a wide range of products such as brands, perfumes and checks.

Discussion

Since its foundation in 1856, this brand has become one of the leading brands around the globe. It focuses on the niche customer base satisfying them with latest authentic outwear with British innovation and intuition.

Organizational Strategies

Burberry is driven by some basic strategies which are followed in order to get a wider hold upon the market forces. The company strategies focus on the marketing and retail led strategies with digital focus and integration. Due to continue reinforcement through marketing and digital integration, brand recognition is revitalized on a timely manner. The company mainly focuses on the global aquatics upon the emerging market in order to keep a balance across regions.

Organizational Culture

The organizational culture of Burberry is distinguished from much other organization. The core value includes the protection of the brand image with the help of innovation and exploration of new ideas. Burberry also fulfils the corporate social responsibility by means of contributing through Burberry Foundation. This community contributes in assisting various communities that could enhance and develop society. Burberry has a passionate team that is strongly unified. These teams are responsible for maintaining the integrity of Burberry. These teams also focus on building and safeguarding the vitality of this extraordinary brand with continuous business development strategies. This team works on a single objective i.e. to develop business which remains relevant to the future emerging markets and fulfils customer tastes.

Employee Involvement And Motivational Strategies

For survival and success, companies need to have self motivate work force. Burberry is made up of highly motivated employees and external partners who are responsible for the success of this luxury brand. For employee motivation, Burberry has developed an onsite implementation motivational plan. This plan helped in establishing various cross functional ...