NEGATIVE NEWS AND CRISIS MANAGEMENT

Negative news and crisis management

Negative news and crisis management

It is difficult for new, in any form, be faithful reflection of reality, because many factors involved in the production of news. Human error, the amount of human error and management all contribute to blur the line between reality and fiction. Potter (1998) stated that the news is not something that happens; instead, the news is what is presented. We almost never see new events as they happen. Instead, we watch the news? A manufactured building event, “This test is to determine what is new, and analyze whether or not the new can be a accurately reflect reality, and why.

News can be defined simply as the new information of any kind, including information relating to current events. However, not all current events can be reported in the media, and as such, only news that is considered? Remarkable? can make the media for dissemination to the public. Galtung and Ruge (1970) came to the first form of systematic classification for newsworthiness? Eleven of the new value will be meeting an event more likely to be reported in the news. The new values are frequency, threshold, clarity, cultural proximity, consonance, unexpected, continuity, composition, actions of the elite, the personification and negativity. In the above system, the more point's history meets the new, the more likely it is published in the news.

To take an example of how the new values are applied in choosing a story, just look at the September 11, 2001 terrorist attacks against the World Trade Center in New York. New answers too many values, as is explained: Threshold - The magnitude of the attack that made them relevant in the world.

Clarity

The twin towers were the victims of a horrific terrorist attack.

Cultural proximity

Given the size of the United States and its importance, everybody around the world will know about things that happened there.

Consonance

Terrorist attack is a threat to the world.

Not expected? No one expected an attack of such courage in the heart of the third most populous city in the United States.

Negativity

This news story is as negative as it gets, the terrorist murder of more than 2,000 people.

If this concept of information value is correctly analyzed, taking as example the classification system Galtung and Ruge made the dough edge of new industry was revealed. Which has opted out of the news is often what will appeal to more people. If it can be argued that the choice of this news story has done is to the readers of newspapers as are able to read news that are most important to them, it seems that this practice is also most sales and, therefore, the appropriate basis for the drafting of most advertisers.

The natural progression is that damage is slipping, perhaps unnoticed, every news organization, regardless of how altruistic intentions behind the organization can be. Here we see the first reason why the news is a construction, not a reflection of ...