NONPROFIT MANAGEMENT

Public and nonprofit management

Public and nonprofit management

An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted "publics" support its goals and policies. Public relations specialists serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public.

Businesses recognize the growing importance of good public relations to the success of their organizations; they increasingly rely on public relations specialists for advice on the strategy and policy of such programs. As noted on www.e-topics.com "Today's expanding companies are seeking a blend of strategic and tactical ...