NORDSTROM'S SUCCESS

Nordstrom's Success

Nordstrom's Success

Introduction

Nordstrom is a large scale retail store chain in U.S. founded in 1901, in the following report, its is discussed that, what kind of retailer is Nordstrom classified as, and what characteristics its share with other retailers, its level of service, component of its success and what current challenges are faced by it and how it is retaining its customers.

Discussion

Nordstrom

Nordstrom initially started as a shoe company, now is a large scale departmental retail store, carrying a variety of things, specialty goods, shopping items, including cosmetics, handbags, electronics etc. Nordstrom has made its name stand apart because of the superior and exclusive customer services they have been providing to their customers for more than a century now. For Nordstrom, customer is their first priority, and they will go out their way to satisfy them. One very famous example of Nordstrom services is that, of a woman who wanted only one shoe. Nordstrom aim is to make life time relationship with their customers, and this all started with when this lady was sold just one shoe.

Characteristics Nordstrom shares with other retailers

There are several characteristics that Nordstrom share with other retailers, such as, product quality, customer service and exchange policy. Nordstrom is also famous for its exchange policy, that if a customer wants to exchange an item and it is not available at the store, the customer can have his money back. A case have been associate with this as well, that a man was able to get a refund on his snow tries, even though the store didn't sell automobile parts, this scenario reinforces Nordstrom priorities and upmarket customers services. Unlike other retailers, Nordstrom don't spend on conventional advertising but believe that a word or recommendation from a satisfied customer is more effective than a Sunday paper adLevel of service

Nordstrom's ...