Online Consumer Behavior

Online Consumer Behavior

Introduction

Marketing seeks to influence consumers (or customers), but to influence, we must also understand, explain and predict its behavior. The study of consumer behavior is not a science, however it is based on psychology and sociology to better understand the process psychological or sociological influence consumers. The increased competition and rapidly changing environment along with increasing consumer demands require companies to study and understand consumer behavior. The study of consumer behavior focuses on all the acts of individuals that are directly related to the collection, use and consumption of goods and services. It includes the study of why, where, how often and under what conditions consumers consume different goods or services. The purpose of this area is to understand, explain and predict human actions related to consumption. Consumer behavior can also be defined as a decision process and physical activity that individuals make when they evaluate, acquire, use or consume goods or services. It follows that a buyer is a consumer when they purchase for consumption. This definition can be meaningful only if it is generally agreed that consumption means the act of shopping done without intent to resell the purchased under this definition, brokers, manufacturers and many others are excluded from the consumers. However, when this purchase manufacturer or agent, for example, capital goods, is still a consumer, your purchase is usually made ??without any purpose of resale. The definition of consumer marketing depends in part on their behavior, i.e. the nature of their decision-making processes. Currently the behavior is viewed as a set of basic activities, both mental and physical, such as preparing a shopping list, search for information, discussion on the distribution of the family budget, etc. that somehow influences each other and induce the act of purchase, the choice of a product or brand, or service. Our focus is primarily on final consumers, i.e. those who buy for individual consumption, a family or a larger group. Some have argued that by studying the final consumer, you also get lots of information on industrial buyers and intermediaries, as well as others involved in the purchases for companies and institutions. Much of the industrial purchasing behavior has a special character, because it often includes a variety of reasons and the influence of many people.

The globalization of the economy and the expansion of markets require companies capturing market information and its continuous and systematic treatment. It should answer some key questions to guide the marketing plans and actions. These questions include; why consumers act in a certain way? Why buy certain products and not others? And why buy a specific brand?

In this research paper, we will focus on the motivation of online consumer behavior, and how this can be measured and analyzed by using research methods and techniques.

Discussion

The most important reason why we study consumer behavior is the central role it plays in our lives. Much time was spent in the market, buying or performing other related activities. We also spent much time thinking about products and services, talk to friends about them and see or hear ads related to ...