ONLINE PRESENCE

Online presence for organizations

Online Presence of Organizations

Introduction

In present times, maintaining a strong and effective online user interface and holding key reputation with reference to the World Wide Web saga, it has become extremely important for corporations and organizations for paving way to take up technology and target it as their key success factor (KSF).

Incorporating technology in order to create presence online is among the most common practices prevalent to make promotions and capturing the eye of both current and potential customers (Cozzetto & Pedeliski, 2007). One must decipher the need to create an online user interface is more important because these days, time is the most important factor; any waste in this area would only create more problems and raise hindrances, resulting in irrecoverable and irrevocable loss.

This is especially important if your company works through an online user interface. Generally, companies take place with either a simple corporate site (which implies providing the company's financial statements and corporate information) or a flashy brand site (which covers offers given out by companies, blogs post, brand promotion campaigns and other perks and privileges to visitors coming over for on the website (Crampton & Mishra, 2008).

As one can clearly decipher from the picture that has been intended above, creating a clear, yet concise and concrete online presence is extremely important step in order to make people aware regarding the launch of this website. To understand the phenomenon, we shall first pave way for understand what are the crucial steps that an individual must know and understand in order to create the best and most effective website. Following are the key steps:

Know your business: One must clearly define and be adamant and fully connected with the whereabouts of what the existence of the business should be. Is a good or service that you are offering? How good is your product or service being offered or delivered? What utility does 'your' product stand in the midst of all the other products or services that are being offered online? Such pointers and postulates must hold, if not detailed, but specific, correct and true answers that are actually applicable in the situation.

Know your customers: Since we are all know and strongly believe that 'it is all about the customer and that the customer is always right', one must be in a sane position regarding what are the key steps and parameters that must be undertaken regarding the whereabouts of the website. Who are you catering and targeting? What are their demands and wants from your wants? Are meeting their demands on time and what are their responses? Make sure to create a proper and effective strategy in order to gain maximum responses from both current and potential customers (Dell & Cullen, 2006).

Know your competitors: This is one important facet of creating websites and making attempts to create an online user interface. Who are your targets? What is their strategy? How do they go about maintaining online presence? All such questions must ...